Have you seen Heineken’s latest ad campaign — the one where Neil Patrick Harris extols the delicious virtues of the company’s award winning Heineken Light, from… off camera? With this commercial, Heineken is openly mocking modern advertising practices.
Ads for beer and spirits give us slow pours and loads of attractive people with their fingers curled round cans and bottles that never touch their lips, even as the summer sun shines relentlessly on their bare skin. But, Kevin Gibson wonders, why aren’t these people drinking?
The Federal Communications Commission has no rules against showing the consumption of alcohol on television, so why do broadcasting networks feel compelled to keep it off our screens? Kevin Gibson is determined to get to the bottom of this barrel.
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