Top Reasons to Participate in the New York International Beer Competition

Expert Judging Panel

We’re the only Competition where all the judges are real trade buyers who are judging the by category and actual price. These judges are trade buyers who are beer cicerones, owners of craft beer bars, retailers, distributors, importers and more.

Industry Exposure

This is an opportunity for you to place your product in front of top trade buyers who buy for their business. T

Brand Recognition

This is a wonderful opportunity for an established brand to reconnect and/or be rediscovered by the buying community in a true blind tasting.

Marketing Tools

Winners receive a physical 2″ medal along with digital image of your medal to be used at no additional charge for marketing materials.

Media Outreach

We work with our media sponsors to distribute the results to the trade and consumer. All the winners will be listed here on our website.

Top Winners are showcased in our Professor Media Group which has a readership of 150,000 unique hits a month on our sites including the Alcohol Professor, Cheese Professor and more.

No Hidden Costs

We do not charge winning brands the use of their medals and images in their sales materials. We do offer the opportunity to purchase authorized medal stickers and medal license fees for bottles and packaging.

Cost Transparency

We have only raised our entry fees once in 13 years. We are here to support the industry we love.

Trade Show Highlights

Top winners are showcased at our booths at trade shows throughout the year!

Editorial Recognition

Winners are featured in articles on our website, the Alcohol Professor and in pairing articles in the Cheese Professor and The Chocolate Professor